Thursday, July 06, 2006

New Sony Ad

Click picture to enlarge

This new Sony Ad caught my attention on another blog. I wanted to bring the discussion here so some of us can opine on Sony's decision to go ahead with this adverstising theme. Thoughts? Reactions?

6 comments:

Brother Lightness said...

In a word: inappropriate.

Brother Smartness said...

It seems to be paying off as a successful ad campaign. People are upset by it. They in turn try to understand Sony and what this ad campaign has to do with this new product. Whether that translates to sales is up in the air, but these guys were smart to have allowed this to go through.

I don't think it's racist. It's just uncomfortable to look at given the history of black and whites throughout the world.

Brother Lightness said...

Is it just me, or is the black person in the ad wearing a Civil War style uniform?

Almost looks like an extra scene from Denzel's "Glory".

Brother Smartness said...

Either that or the traditional Chinese outfit Bruce lee wore in Enter the Dragon...

Management said...

I have been following this debate pretty closely and came across the ad did by nintendo a few weeks prior that conveys the same message using cartoon characters and two supposed white men...( see link http://www.ctrlaltdel-online.com/news.php?i=1153). Many people have been either debating that the intent was not malicious and perception is over sensitive or vice-versa. That raises several red flags for me because it creates a polar dichotomy of the artistic expression and reception and fails to address the complex gradient relationship that in art and advertising is established between the producer and the consumer of such a piece. I believe that neither side is more sensitive or insensitive than the other, but rather have a varied perspective on the limits to which one should publically display such figures, and because of factors of nuturing or possibly nature (a whole other debate in itself) have a different viewing of the image. In the end both those offended and those not offended stand in varying positions of the producer's expected response to thier work

This for me offers up further issues of a true lack of creativity and foresight to look at other ways of saying the same thing visually with concern to audience. No concern ( or maybe more than we credit them for having) for what the received statement was as opposed to that statement they sought to transmit would have moved them to create something similar to nintendo's ad I believe. However, I honestly, think the creator of the ad got lost in his own vision and interpretation and forgot that others would be looking with different lenses.

S/He does require a swift kick in the ass for forgetting audience and a pat on the back for maintaining creating such a powerful and thought provoking piece that has moved the audience to react...

We must always understand the dynamic importance of intent and reaction and understand that both are valid and invalid at the same time.

khab said...

umm management idunno where u got that photo with the nintendo ad but one of them is fake because it is the exact same picture but someone used some photoshop skills and made a another picture. look at the clouds in the background and look at the borders everything is exactly the same :-/. the picture is taken at the same exact angle and everything. somebody probably made a fake photo so people wont get on sony. they wanted to make it seem like it was a strategic thing. whoever made that photo wasnt that slick.