Monday, August 14, 2006

"I smartened up, opened the market up..."

The title of this post makes use of lyrics found in Jay-Z's "U Don't Know" and couldn't be more fitting. Cleveland Cavs guard Damon Jones was featured in the journal a few months back after signing with Li Ning and Shaq has followed suit.

With the global appeal of basketball this is a genius financial move.

Shaquille O'Neal Sets Deal With Chinese Sports Brand
By GEOFFREY A. FOWLER and MEI FONGAugust 14, 2006 10:35 a.m.

BEIJING -- National Basketball Association star Shaquille O'Neal announced a deal with Chinese sportswear brand Li Ning to endorse a signature line of shoes specifically for the mainland Chinese market.

The five-year contract gives Li Ning the right to produce and market a "Li Ning Shaq" line of professional basketball shoes and apparel only in China. The company wouldn't reveal the terms of the deal.

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